If you’ve searched the web, you’ve been involved in Pay Per Click, whether you realize it or not.  You enter keywords, a list of results appears, along with advertisements.  Before you realize it, you’re visiting those advertised websites, looking for a product or service.

Pay per click is set up through search engines, content keywords and sponsored advertisements. When a potential customer is searching for information and enters relevant keywords, your pay per click advertisement or banner appears above or next to the search results.  The customer then makes the natural next step and clicks, becoming your next potential client.  As mentioned above, pay per click generates responses from targeted visitors to your website, rather than broad based saturation of the internet. 

Pay Per Click, (or PPC), is a form of advertising which involves the advertiser paying the host only when the ad is clicked.  Pay per click is beneficial to you, the merchant, in that you only pay when an engaged potential customer clicks your banner ad or a link to your website, and the service, because of its very nature, targets your market audience.

Praxos Interactive can set up a pay per click system for your business, steering active customers your way with set keywords, precise content search words, and sponsored advertisements.