These advertisements, which are shaped like banners, are most often placed at the top of the page, in a rectangular format, or are found running down one side of the page, similar to a hanging banner.  The effective banner ad will offer some sort of interesting feature, which generates a “click through” from the user to your website.

The goal of the banner ad is the same as that of traditional advertising, but the advantage of this type of online advertising is that it can be instantly tracked and its success measured as soon as traffic is directed to your website. 

Attention-grabbing techniques, using flash, video and animation effects are often utilized to draw attention, engage the prospective customer and send traffic to your website.

Let Praxos Interactive design your banner ad and increase your web traffic.